Nats stadium name to generate big bucks

DCFan · November 28th, 2006, 04:17 AM

Read the entire article here

With New Stadium, Name of Game Is Money

By Thomas Heath
Washington Post Staff Writer
Tuesday, November 28, 2006; Page E01

With the Washington Nationals on the verge of putting the naming rights to their new stadium up for bid, industry sources say the team likely will receive at least $4 million and possibly as much as $10 million per year on the deal, which would make it one of the most lucrative in Major League Baseball.

The Nationals are close to hiring Los Angeles-based Wasserman Media Group to auction the naming rights for the $611 million stadium that the city is building for the club along the Anacostia River, according to industry sources. The sale could take months to complete.

A rich naming rights deal would help the Nationals, who now play in RFK Stadium, by guaranteeing a significant revenue stream each year. "Naming rights money gives you a foundation for your revenues that you can depend on and utilize to field a competitive team year in and year out," said Dan Duquette, a former general manager of the Boston Red Sox.

November 28th, 2006, 04:17 AM	#1 (permalink)
DCFan Member Join Date: Nov 2006 Location: Northern Virginia Posts: 185	Nats stadium name to generate big bucks Read the entire article here With New Stadium, Name of Game Is Money By Thomas Heath Washington Post Staff Writer Tuesday, November 28, 2006; Page E01 With the Washington Nationals on the verge of putting the naming rights to their new stadium up for bid, industry sources say the team likely will receive at least $4 million and possibly as much as $10 million per year on the deal, which would make it one of the most lucrative in Major League Baseball. The Nationals are close to hiring Los Angeles-based Wasserman Media Group to auction the naming rights for the $611 million stadium that the city is building for the club along the Anacostia River, according to industry sources. The sale could take months to complete. A rich naming rights deal would help the Nationals, who now play in RFK Stadium, by guaranteeing a significant revenue stream each year. "Naming rights money gives you a foundation for your revenues that you can depend on and utilize to field a competitive team year in and year out," said Dan Duquette, a former general manager of the Boston Red Sox.