NHL Marketing

John F · 03-01-2007, 07:45 PM

The MyNHL ad campaign is improving in season 2 of it's implementation but I got a big question:

Why does a pro sports network only advertise itself during telecasts of it's own games? This is exactly what the NHL does -- and what you don't seee from the rest of the Pro Sports world (meaning they will advertise their league elsewhere -- not solely during telecasts of their teams games).

Otter · 03-02-2007, 12:07 PM

THe NHL has failed big time in marketing... Not sure what they are doing. They failed miserably in Dallas to market the All-star game. Not sure what is going on and why Bettman is still the comishioner is beyond my belief.

I love the sport, and I watch it constantly, but I can't stand to see it lose it's casual fans...

John F · 03-03-2007, 02:35 PM

There are a lot of things that irk me about the league and marketing but the TV stuff is what floors me. And the lack of accountability from Bettman and Colin Campbell (rules enforcement) are really gumming things up.

And, sadly, fans are so cynical that if someone started a legit "Sack Bettman" campaign, they'd just shrug it off and say "Eh, no one will listen..."

Zen653 · 03-09-2007, 03:59 PM

The NHL made a mistake of abandoning its base fans in the northeast and Canada. The move to the southeast and southwest has been a disaster. The league should focus on cold-weather cities that care about the game. Traditional markets like Hartford, Quebec and Winnipeg should regain their hockey teams. Smaller northeast and Canadian markets are the way to go for this league.

bedir than average · 03-10-2007, 05:28 PM

I would love to see any entitity that has been more successful when it goes after its base and abandons those that are casually interested, especially in cases such as this where the casual outnumber the base by at least three orders of magnitude.

G-Man · 03-11-2007, 03:30 PM

Quote:

Originally Posted by bedir than average

I would love to see any entitity that has been more successful when it goes after its base and abandons those that are casually interested, especially in cases such as this where the casual outnumber the base by at least three orders of magnitude.

It would be one thing for the NHL to try to expand their fanbase into nontraditional sections of the population, but to do so while also seemingly thumbing their noses at and intentionally ostracising large sections of the base is unforgivable.

The NHL is more or less a "cult" sport. Bettman was on the mistaken assumption that the NHL's popularity and of course, revenue, could under his "stewardship" rival that of MLB and the NFL, which of course has been a complete failure.

Paraphrasing Mario Lemieux, when having a comparison made between MLB and the NFL to Coke and Pepsi, he remarked "it's okay to be RC".

John F · 03-14-2007, 01:51 PM

Quote:

Originally Posted by Zen653

The NHL made a mistake of abandoning its base fans in the northeast and Canada. The move to the southeast and southwest has been a disaster. e.

That's garbage.

The marketing of the league to a broader base of fans has been a disaster. Don't blame the markets. You want to attack Phoenix? Go ahead and put a bullseye on ownership for using a bad arena to begin and then moving the team out into the desert in Glendale with no one living around the venue.

You can also take a swipe at the Sunbelt teams but you know what? NHL marketing stops at the border as well as at the onset of winter. Hoodies, long sleeves, overpriced jersies, skullies -- great marketing if you only have to market for one fourth of the year. Now how about short sleeve tees, tank tops, visors and other things that make the league not only year-round marketed but also more visible in the pleasant-weather Southeast?

To simply say that the NHL should retreat to the northeast and Canada is to embrace the failure of the NHL's marketing. There is nothing stopping the WHA from restarting besides the WHA brass itself. THAT can cater to Canada and the northeast towns that want another shot at hockey. Whining about the NHL having teams in new markets doesn't improve the marketing of the game (which is horrific for everywhere EXCEPT Canada).

Joe Strummer · 08-12-2008, 05:30 PM

Quote:

Originally Posted by John F

That's garbage.

The marketing of the league to a broader base of fans has been a disaster. Don't blame the markets. You want to attack Phoenix? Go ahead and put a bullseye on ownership for using a bad arena to begin and then moving the team out into the desert in Glendale with no one living around the venue.

You can also take a swipe at the Sunbelt teams but you know what? NHL marketing stops at the border as well as at the onset of winter. Hoodies, long sleeves, overpriced jersies, skullies -- great marketing if you only have to market for one fourth of the year. Now how about short sleeve tees, tank tops, visors and other things that make the league not only year-round marketed but also more visible in the pleasant-weather Southeast?

To simply say that the NHL should retreat to the northeast and Canada is to embrace the failure of the NHL's marketing. There is nothing stopping the WHA from restarting besides the WHA brass itself. THAT can cater to Canada and the northeast towns that want another shot at hockey. Whining about the NHL having teams in new markets doesn't improve the marketing of the game (which is horrific for everywhere EXCEPT Canada).

I don't agree with you entirely. But speeking of the WHA BRING BACK THE REBEL LEAGUE!!!

03-01-2007, 07:45 PM	#1 (permalink)
John F Administrator Join Date: Nov 2006 Location: Tampa Bay area, Florida Posts: 2,497	NHL Marketing The MyNHL ad campaign is improving in season 2 of it's implementation but I got a big question: Why does a pro sports network only advertise itself during telecasts of it's own games? This is exactly what the NHL does -- and what you don't seee from the rest of the Pro Sports world (meaning they will advertise their league elsewhere -- not solely during telecasts of their teams games).

03-10-2007, 05:28 PM	#5 (permalink)
bedir than average Administrator Join Date: Nov 2006 Location: Starbucks Posts: 8,256	I would love to see any entitity that has been more successful when it goes after its base and abandons those that are casually interested, especially in cases such as this where the casual outnumber the base by at least three orders of magnitude. __________________ US Men's National Team World Cup Qualifying \| Democracy in Sports Meets My First Campaign "You're only so sure you're right because they're so sure you're wrong." Orson Scott Card in Xenocide

03-02-2007, 12:07 PM	#2 (permalink)
Otter Member Join Date: Feb 2007 Location: Dallas Posts: 116	THe NHL has failed big time in marketing... Not sure what they are doing. They failed miserably in Dallas to market the All-star game. Not sure what is going on and why Bettman is still the comishioner is beyond my belief. I love the sport, and I watch it constantly, but I can't stand to see it lose it's casual fans...

03-03-2007, 02:35 PM	#3 (permalink)
John F Administrator Join Date: Nov 2006 Location: Tampa Bay area, Florida Posts: 2,497	There are a lot of things that irk me about the league and marketing but the TV stuff is what floors me. And the lack of accountability from Bettman and Colin Campbell (rules enforcement) are really gumming things up. And, sadly, fans are so cynical that if someone started a legit "Sack Bettman" campaign, they'd just shrug it off and say "Eh, no one will listen..."

03-09-2007, 03:59 PM	#4 (permalink)
Zen653 Hall of Famer Join Date: Nov 2006 Posts: 6,726	The NHL made a mistake of abandoning its base fans in the northeast and Canada. The move to the southeast and southwest has been a disaster. The league should focus on cold-weather cities that care about the game. Traditional markets like Hartford, Quebec and Winnipeg should regain their hockey teams. Smaller northeast and Canadian markets are the way to go for this league.