That's arguable. And changing names constantly because it's "The hardest division in the world" causes problems in itself.
But as LIU states -- this is spreading conferences out across North America, not the East/West BS that has been instituted under Gary Bettman. Under this concept, the Northwest division as you know it would be broken up.
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The more they over think the plumbing, the easier to stop up the drain.
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