"Sprint Cup" is too confusing. There is an entire race car segment in the National Hot Rod Association (NHRA) for sprint cars.
I could understand changing the cup's name the first time (because the cigarette brand being the cup sponsor is not PC) but the name they chose, and now that name's replacement are hienious. You want a name that people are going to associate with NASCAR. "Winston Cup" did it, "Nextel Cup" was just starting to catch on (at least with me)... Sprint Cup? Ugh. Will never trump Stanley Cup, or the Lombardi Trophy in trophy/sport recognition.
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The more they over think the plumbing, the easier to stop up the drain.
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