Quote:
CHICAGO -- The chief executive officer of the Tribune Company said Wednesday he won't hesitate to sell the naming rights to Wrigley Field -- even if baseball purists don't like the idea.
During an interview on CNBC, Sam Zell said despite Wrigley Field being known worldwide, he didn't get a discount because he wasn't going to use the naming rights that the field represents.
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ESPN - Cubs owner: Naming rights for Wrigley Field on the table - MLB
It would suck to see Wrigley Field become Verizon Field or Dunkin' Donuts Park, but Wrigley Field has always been an advertisement anyway to be fair.