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John F · December 6th, 2006, 01:05 PM

Well, in part, I think so but... It's not a fear advertising campaign as-so-much word of mouth thing.

I mean, the Tampa Bay Buccaneers failed to sell out so many games during their horrid years in the 80's and early 1990's and from what I recall, they used to make a big thing about getting games to sell out to send a message -- especially after Malcom Glazer and family bought the team, or while the team was still for sale with guys like Peter Angelos trying to buy the team to relocate it.

I think for a long time in MLB, Tampa Bay was dangled as a fear inducing levearge move to get stadiums built in othercities. Not just in Chicago, but in Seattle (I recall the Mariners taking a jab at Tampa Bay in a season ticket commercial before the Rays were awarded. The commercial was supposed to take place in the distant future and an old man muses about his childhood and the relocation threat and how he's glad the Mariners stayed, and that "they say Tampa Bay might finally get a team this year") and San Francisco too (though ATT Park was built well after Peter McGown purchased the Giants).

I just don't recall the direct marketing of fear to the fans (official advertising). Only the word of mouth stuff. ("We gotta show up or they will relocate!")

December 6th, 2006, 01:05 PM	#2 (permalink)
John F Administrator Join Date: Nov 2006 Location: Tampa Bay area, Florida Posts: 2,508	Well, in part, I think so but... It's not a fear advertising campaign as-so-much word of mouth thing. I mean, the Tampa Bay Buccaneers failed to sell out so many games during their horrid years in the 80's and early 1990's and from what I recall, they used to make a big thing about getting games to sell out to send a message -- especially after Malcom Glazer and family bought the team, or while the team was still for sale with guys like Peter Angelos trying to buy the team to relocate it. I think for a long time in MLB, Tampa Bay was dangled as a fear inducing levearge move to get stadiums built in othercities. Not just in Chicago, but in Seattle (I recall the Mariners taking a jab at Tampa Bay in a season ticket commercial before the Rays were awarded. The commercial was supposed to take place in the distant future and an old man muses about his childhood and the relocation threat and how he's glad the Mariners stayed, and that "they say Tampa Bay might finally get a team this year") and San Francisco too (though ATT Park was built well after Peter McGown purchased the Giants). I just don't recall the direct marketing of fear to the fans (official advertising). Only the word of mouth stuff. ("We gotta show up or they will relocate!")